Current Happenings

8/15/2008 - Perspective

In a counterpoint op-ed for the CMO Strategy column in Ad Age, Cone's EVP of Corporate Responsibility, Mike Lawrence, argues that corporate responsibility addresses the demands of a variety of stakeholders and that a company's obligation to responsibility goes far beyond transparency.

7/14/2008 - Perspective

In the first time in a decade, the Federal Trade Commission is revising its Guides for the Use of Environmental Marketing Claims (the "Green Guides"). In the June issue of CRO magazine, Mike Lawrence and Liz Gorman share their perspective on how the FTC can update the Green Guides.

7/08/2008 - Announcement

A compliation of all the recent media coverage that Cone has received.

7/01/2008 - Perspective

Liz Gorman, Cone's VP of Corporate Responsibility, explains that the ROI of corporate responsibility initiatives goes beyond sales and profitability to include attracting/retaining top talent, among other tangible benefits.

6/26/2008 - Perspective

In an article for the Boston College Center for Corporate Citizenship, Ken Freitas, VP of Corporate Responsibility at Cone, talks about the rush by today's corporate citizens to tell their stories. While a more informed conversation will advance the field, there is still reason to be wary, he warns.