What you do not anticipate can, and often does, hurt your business and its relationship with stakeholders. So let’s focus on insight, farsight, and peripheral vision.

 

At Cone, we believe that no brand strategy is complete without an analysis of the potential vulnerabilities that may challenge your organization, followed by careful planning that addresses these threats. Our understanding of consumers and activists, their relationship to your brand and how to tenaciously protect it enable us to offer specific solutions to any scenario.

 

Most crises result from the way in which an organization goes about its business on a daily basis. Sometimes policies are insufficiently defined, implemented or enforced; customer service may fall short; predictable risks are overlooked or ignored. There are often clear warning signs before the dam bursts, with mainstream and social media coverage rushing into the void that results. And today, through the Internet, word spreads around the world in minutes.

 

That is why our suite of services includes risk assessment, media monitoring, crisis preparedness training, proactive mitigation and deliberate response.

 

We deal with issues from crime to employee and customer risks - from product/service problems to practices that threaten an organization’s reputation. We help companies identify the most effective actions, training crisis managers and spokespeople on how to execute a crisis response plan to effectively communicate with diverse stakeholders.

 

If a crisis does occur, we are active participants in helping to protect your reputation and the integrity of your brand.