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Executive Vice President, Cause Branding


TITLE:
Executive Vice President, Cause Branding
Cone, Inc (www.coneinc.com)
Boston, Massachusetts
THE COMPANY:
  • Brand strategy and communications agency
  • Recognized leader in Cause Branding
  • Develops and executes multi—faceted cause campaigns and strategies on behalf of multi-national Fortune 500 companies and leading non-profit organizations to achieve positive business and social impacts
  • 25+ years of success
  • 100+ professionals
  • Leverages expertise in Brand Marketing, Cause Branding, Corporate Responsibility & Crisis Management
  • Client list includes American Cancer Society, American Heart Association, L’Oreal, ITT, T-Mobile, Western Union, Jiffy Lube, Nestle, Lindt & Sprungli, General Mills, Timberland and many others
  • Part of Omnicom network of companies since 1999
REPORTING RELATIONSHIPS:
  • Report directly to the CEO & President, Jens Bang
  • Serve on Executive Committee
  • Manage 4-6 direct reports & total team of 25-30
BASIC ROLE &
RESPONSIBILITIES:
Externally:
  • Be a passionate believer in Cause Branding and Corporate Responsibility
  • Authentic and sustainable commitment to the integration of causes/social issues into companies, organizations and brands
  • Manage, lead and grow the Cause Branding Discipline
  • Serve as a proactive, engaging and innovative thought leader to advance the agency’s leadership position nationally and globally
  • Play a critical, credible market-facing role
  • Speak and attend industry conferences and work with key Cause Branding leadership to ensure high-visibility in the marketplace
  • Serve as the senior lead on key accounts
  • Maintain and build critical strategic alliances

BASIC ROLE &
RESPONSIBILITIES:
Internally:
  • Provide team leadership for the Cause Branding Discipline
  • Drive collaboration and communication within team and across the agency
  • Develop, mentor, coach and support existing team
  • Promote integration with other disciplines
  • Work collaboratively with senior executives including Carol Cone, Chairman & Founder; Alison DaSilva, EVP Knowledge Leadership; Mike Lawrence, EVP Corporate Responsibility & Crisis; Bill Fleishman, Managing Director & EVP Brand Marketing; Marie O’Neill, Chief Financial Officer
  • Provide high-level strategic counsel, content and quality oversight to new and existing client programs
  • Provide input to Knowledge Leadership team on the development of cutting-edge research
  • Participate in new business development strategy and execution
  • Responsible for successful financial performance of Cause Branding Discipline
  • Optimize client satisfaction, relationship growth & profitability
EXPERIENCE:
  • Approximately 20 years of business experience
  • Experience managing $7+ MM practice or business division
  • Demonstrated ability to build a business or practice
  • Combination backgrounds preferred including management and operations, marketing communications, cause branding and agency experience
  • Experience creating and executing cause branding or related initiatives
  • Proven track record of developing and delivering marketing communications programs
  • Knowledgeable about corporate responsibility, not-for-profits, foundations, and various causes
  • Ability to craft public/private partnerships and achieve strategic results for clients
  • High-level experience with operations, team management, and people development
  • Experience in an agency or professional services environment
  • Seasoned and highly comfortable in C-Suite environment
  • Strong entrepreneurial drive and ability to grow business
  • Executive, influential and commanding presentation style
  • Masterful ability to communicate
  • Substantive presence that is inspiring, influential and collegial
  • Hands-on leader and team player
  • Generates trust and respect across the team and agency
  • Genuine commitment to Cone values of passion, teamwork, integrity, intellectual curiosity and commitment to excellence

CONTACT:
Cone
855 Boylston Street
Boston, MA 02116
Wendy Krampf
Human Resources Manager
wkrampf@coneinc.com
p: 617-939-8305
Jens Bang
CEO & President
jbang@coneinc.com
p: 617-939-8324