What do you stand for? Today, companies must express their humanity and values in authentic and emotionally compelling ways to reach their consumers, employees, partners, communities and other stakeholders.
Cone is internationally recognized for its groundbreaking work on behalf of clients in creating and implementing substantive cause initiatives. We work extensively with both Fortune 500 corporations and leading nonprofit organizations to develop transformational business and social impacts. We were the first to establish such an expertise, and we constantly innovate to maintain the category leadership.
Cone defines Cause Branding as a business strategy that helps an organization stand for a focused social issue(s) aligned with its business to gain significant bottom-line and social impacts while making an emotional and relevant connection with stakeholders. Effective cause branding improves your reputation, enhances customer loyalty, builds employee morale and solidifies relationships with key stakeholders.
Companies today are embracing a new set of issues to support based upon where they can have the greatest and most sustainable impact. We believe more and more companies will embrace “socially-aligned business initiativessm.” These are long-term, multidimensional strategies in which a company commits to a key issue not only to drive social change, but also because the issue they stand for aligns with an organization’s business objectives and values.
In 2007, we launched a first-of-its kind Social Business Return Indicator sm tool to demonstrate both the business and social outcomes of cause-related initiatives.
So, what do you stand for?
